The Power of Earned Media for Law Firms As a small or boutique law firm, you might wonder what earned media can do for you. Earned media, the publicity that comes from word of mouth, social shares, and news stories, holds considerable power in shaping public...
The Power of PR in the Legal Industry Public relations (PR) is frequently undervalued by law firms and attorneys when establishing marketing strategies. You, as an attorney, might be asking why PR is so important in the legal sector. Let’s explore the power of PR and...
“We got burned.” It’s a phrase I hear repeatedly from prospective clients, wary of working once again with another public relations firm. It usually comes after spending tens of thousands of dollars on media relations with little to show for it on the back end. Often,...