Part of The Newsroom Playbook — Why the Best Law Firm PR Strategies Start Before There Is a Big Case, Verdict or Announcement One of the biggest mistakes law firms make with public relations is also one of the most understandable: they wait until they have news. A...
Part of The Newsroom Playbook — Understanding How the Media Actually Works By the time the phone rings, the story has already begun. One of the biggest surprises for executives involved in litigation is how much a reporter may already know before making the first...
Part of The Newsroom Playbook — Understanding How the Media Actually Works Getting quoted in The Wall Street Journal, Reuters, Bloomberg, Law360, and other major media outlets is not simply a matter of having impressive credentials or sending more emails to reporters....
Last Updated: July 2026 | Estimated Reading Time: 20 Minutes Outstanding legal work doesn't automatically generate public recognition. Every day, highly skilled attorneys secure significant courtroom victories, negotiate complex transactions, and help clients navigate...
Last Updated: July 2026 | Estimated Reading Time: 18 Minutes A company's reputation can take years to build and only minutes to damage. Whether it's a lawsuit, executive misconduct allegation, cyberattack, product recall, workplace incident, regulatory investigation,...
A crisis can change the trajectory of a business, law firm, executive, or organization in a matter of hours. Whether it involves a lawsuit, executive controversy, workplace incident, government investigation, negative media coverage, social media backlash, or public...