Part of The Newsroom Playbook: What Law Firms Should Actually Expect From a Legal PR Agency Your law firm has a PR agency. Maybe it also has an internal marketing department, a communications team, a social media calendar, regular newsletters, and a steady stream of...
Part of The Newsroom Playbook — Why the Best Law Firm PR Strategies Start Before There Is a Big Case, Verdict or Announcement One of the biggest mistakes law firms make with public relations is also one of the most understandable: they wait until they have news. A...
Part of The Newsroom Playbook — Understanding How the Media Actually Works By the time the phone rings, the story has already begun. One of the biggest surprises for executives involved in litigation is how much a reporter may already know before making the first...
Part of The Newsroom Playbook — Understanding How the Media Actually Works Getting quoted in The Wall Street Journal, Reuters, Bloomberg, Law360, and other major media outlets is not simply a matter of having impressive credentials or sending more emails to reporters....
Last Updated: July 2026 | Estimated Reading Time: 20 Minutes Outstanding legal work doesn't automatically generate public recognition. Every day, highly skilled attorneys secure significant courtroom victories, negotiate complex transactions, and help clients navigate...
Last Updated: July 2026 | Estimated Reading Time: 18 Minutes A company's reputation can take years to build and only minutes to damage. Whether it's a lawsuit, executive misconduct allegation, cyberattack, product recall, workplace incident, regulatory investigation,...