Getting your law firm in the news takes more than sending press releases or announcing new partners. It requires understanding what journalists need, identifying timely story opportunities, and positioning your attorneys as credible sources who can explain complex...
Law firms spend heavily on marketing. Many have entire departments handling websites, events, rankings, directories, social media, sponsorships, business development, and dozens of other responsibilities. Then I talk to a partner and hear some version of the same...
Part of The Newsroom Playbook: What Law Firms Should Actually Expect From a Legal PR Agency Your law firm has a PR agency. Maybe it also has an internal marketing department, a communications team, a social media calendar, regular newsletters, and a steady stream of...
Part of The Newsroom Playbook — Why the Best Law Firm PR Strategies Start Before There Is a Big Case, Verdict or Announcement One of the biggest mistakes law firms make with public relations is also one of the most understandable: they wait until they have news. A...
Part of The Newsroom Playbook — Understanding How the Media Actually Works By the time the phone rings, the story has already begun. One of the biggest surprises for executives involved in litigation is how much a reporter may already know before making the first...
Part of The Newsroom Playbook — Understanding How the Media Actually Works Getting quoted in The Wall Street Journal, Reuters, Bloomberg, Law360, and other major media outlets is not simply a matter of having impressive credentials or sending more emails to reporters....